From Dining Room Dreams to TV Screens - Trust Takes on TV

What started as a question of is it ever going to be possible to see Trust Electric Heating on TV?”—has become a reality that Trust Electric Heating is incredibly proud of. Their recent TV debut on ITV and Channel 4 marks a significant milestone in Trust Electric Heating’s journey from humble beginnings to becoming a national household name.

But this moment is about more than just a few seconds in the spotlight. It’s a testament to the company’s vision, an innovative idea born 10 years ago around a dining table with just a few flyers and a big dream to change the electric heating industry as they knew it. From the beginning, Trust’s mission was simple: to keep homes across the UK warm for less. Like many of their customers, Keith the Cosy Cat goes from shivering in the cold to feeling warm and cosy in the advert, as he explains how the advanced technology of the NEOS radiator helps his owners save money on their heating bills. With a strong focus on transforming the electric heating industry, Trust has committed itself to delivering warmth, energy efficiency, and innovative solutions to households across the UK, one radiator at a time.

As Scott Conor, founder and inventor of the NEOS radiator, puts it, “It’s a momentous occasion. When we started this business many years ago—working out of the garage and on my dining room table—it was always a dream to get into the papers, push it further, and ultimately get to TV. TV is real, and it’s an amazing achievement, exemplifying all of our hard work over the last 10 years.”

And what better way to take Trust on TV than with Keith the Cosy Cat? Trust’s lovable mascot has not only captured hearts but has also helped share their message of warmth, innovation, and energy efficiency with homes across the UK. Keith embodies what Trust Electric Heating is all about—making homes cosier, more efficient, and building lasting trust, one radiator at a time.

For Trust this TV moment is more than just an advertisement—it’s a testament to the power of perseverance, teamwork, and believing in a vision. As Fiona Conor, Managing Director, shared, “The team’s worked really hard, and it’s so lovely to see the energy of the team. Trust is like a little family, and everyone’s like one together.” She added “We’re unbelievably excited to see Trust on TV because it means we can reach even more households, helping families stay warm and reduce their heating costs this winter. That’s what drives us—keeping people warm for less!, and it’s always nice to see your company inbetween Good Morning Britain!”

Trust’s journey is one of relentless innovation. Since the invention of the NEOS radiator in 2018, the company has rapidly grown, expanding both its team and premises in just six months. This swift progress reflects their commitment to pushing the boundaries of energy efficiency and sustainability in the electric heating industry. This achievement is a shared victory and fuels their commitment to continue leading the industry with quality, innovation, and a dedication to sustainability.

Look out for Keith the Cosy Cat on your TV on Channel 4 and ITV, or watch the video here.

Tags: News.